Who we are

SFG is a regulated firm committed to empowering investors and institutions with simple and comprehensive investment portfolio management. As a sister company of SAIY Asset Management, a leader in portfolio management, we bring decades of expertise and a track record of success to the table.

Our Mission

At SFG, our mission is to change the landscape of liquid investments by setting the new standard of portfolio performances and systems. We strive to build lasting relationships based on trust, transparency, and a deep understanding of our clients' unique needs.

Regulated Excellence

We take pride in being a regulated firm, adhering to the highest industry standards. Our commitment to regulatory compliance reflects our dedication to maintaining the trust and confidence of our clients. Rest assured, your financial well-being is in capable hands.

Our Partners

Partnership with SAIY Asset Management

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Partnership with Finalto

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Why us

Simplicity

We keep things simple in order for you to understand your portfolio’s performance

Portfolios

Tailored portfolios to choose based on your risk appetite

Realized gains

No more hidden performance, you deserve to see what is happening

Fees

Standard Investment portfolios charge monthly fees, at SAIY we work on performance fees. If we don’t perform we don’t earn

Performance fee

SAIY only earns once we have exceeded the monthly target return

Portfolio Management

Managed by a regulated Asset Management Company

Transparency

We believe in open communication and transparency at every step of the financial journey

Regulated Trust

As a regulated firm, we prioritize the security and compliance of your financial transactions.

Our Team

Profile photo of chief executive office Sameer Vallie

Sameer Vallie

CHIEF EXECUTIVE OFFICER
Profile photo of chief operating officer Gerald De Villiers

Gerald de Villiers

CHIEF OPERATING OFFICER
Profile photo of head of advisory member Haroon Lorgat

Haroon Lorgat

HEAD OF ADVISORY BOARD
Profile photo of head of risk & compliance Philippa Owen

Philippa Owen

HEAD OF RISK & COMPLIANCE
Profile photo of executive assistant Amiera Vallie

Amiera Vallie

EXECUTIVE ASSISTANT
Profile photo of risk & compliance team member Usaamah Awaldien

Usaamah Awaldien

RISK & COMPLIANCE
Profile photo of marketing & media team member Nasreen Hamed

Nasreen Hamed

MARKETING & MEDIA